Sunday, May 1, 2022
Agri Food Tech News
SUBSCRIBE
  • Home
  • AgriTech
  • FoodTech
  • Farming
  • Organic Farming
  • Machinery
  • Markets
  • Food Safety
  • Fertilizers
  • Lifestyle
No Result
View All Result
Agri Food Tech News
  • Home
  • AgriTech
  • FoodTech
  • Farming
  • Organic Farming
  • Machinery
  • Markets
  • Food Safety
  • Fertilizers
  • Lifestyle
No Result
View All Result
Agri Food Tech News
No Result
View All Result

‘The second coming’ of keto – low-sugar, high-protein launches bet big on the diet

by agrifood
May 1, 2022
in FoodTech
Reading Time: 4 mins read
A A
0
Home FoodTech
Share on FacebookShare on Twitter

At Natural Products Expo West, the sheer quantity and diversity of products making keto claims was “a real eye-opener,”​ Nicholas Fereday, executive director of Rabobank’s RaboResearch Food & Agribusiness and a consumer foods expert wrote in a recent report cheering the return of trade shows.

He noted that there was “so much keto” at the show, with brands showcasing keto snack bars, keto puddings, keto candy and keto bread, that he wondered if “maybe we are witnessing the second coming”​ of keto.

Indeed, a report​ from Grand View Research suggests consumer interest in the keto diet isn’t declining, but rather on the rise – driving up compound annual sales a projected 5.5% from $9.57b globally in 2019 through 2027. While supplements may account for the bulk of the sales (at 50%), sales of keto snacks is projected to outpace the overall category with a projected CAGR of 6.1%, according to the report.

‘The younger generation eats with more purpose’​

Among the companies drawn to the market potential and health promises of keto is JiMMYBAR!, which cut its teeth in the keto space in 2018 with launch of three popular snack bars formulated for the diet.

Encouraged by sales, consumer feedback, and personal success with the diet, the company is now expanding beyond the bar category into decadent dessert cups and, possibly soon, other categories that have traditionally been taboo for keto followers.

“The younger generation eats with more purpose than, say, I did when I was younger and would eat a Twinkie without thinking anything about it. But today, people want a benefit from what they eat or drink … and they understand that food is medicine,”​ Jim Simon, co-founder and CEO of JiMMYBAR! told FoodNavigator-USA.

He explained this mentality is what prompted JiMMYBAR! in 2018 to reposition its decadent but better-for-you bite-size bars to focus on the functional benefits their key ingredients – be it a high dose of vitamin C for immunity boosting, caffeine for focus, turmeric for recovery or a combination of high-protein and low-carb to aid weight management by complying with keto guidelines.

Soluble corn fiber

As dedicated as many modern consumers are to following a healthier diet and leveraging functional ingredients, they are still susceptible to the same cravings for sweets and carbs as the generation before them.

With JiMMYBAR!’s new dessert cups, consumers don’t have to choose between healthy benefits and a sweet treat, Simon said.

“Our desert cups are sort of like a really thick chocolate ganache or a pudding that you can eat right out of the cup or use as a spread or even as a base for a smoothie that is yummy but still supports weight loss or weight management because it has zero added sugar and just a couple hundred calories per cup. So, it really solves that sweet craving when you really want to eat a big bucket of ice cream,”​ he explained.

The cups keep net carbs in check at 5 grams per serving by blending soluble corn fiber with peanut butter, coconut oil and ghee and leaning on allulose, erythritol and stevia for sweetness. To recreate the creamy mouthfeel and texture associated with pudding, the cups use organic guar gum, organic gum acacia and xanthan gum.

Each cup also has 19 grams of fat, including 13 grams of saturated fat, 19 grams of dietary fiber and 4 grams of protein.

Saturated fat

While some dietitians may question the health impact of the cup’s 13 grams of saturated fat and 19 grams of total fat, they likely would find less fault in the dessert’s 5 grams of sugar, none of which is added sugar.

“More and more people are wise to sugar. Sugar is the enemy … and it’s one of the leading causes of obesity, which is you know the leading cause of death in America,”​ Simon said.

Unfortunately, he acknowledged, sugar also tastes good. But he added sweeteners, including allulose, have a come a long way in replicating what people like about sugar and cutting out what they don’t without any other tradeoffs, like off-notes or performance issues.

Up next: Pizza?​

Encouraged by the initial success of the dessert cups and JiMMYBAR!’s first foray outside of the bar category into which it first launched, Simon said he sees significant potential for the company to address other common pain points for keto-followers.

“The three things you miss when you’re on the keto diet are sweets, pizza and booze,”​ Simon said, noting the company is already tackling the first with its dessert cups and now has its eye on the second.

“We are flirting with a keto pizza, and some other categories that I can’t mention yet, but which we like to eat out”​ or on cheat day, Simon said.

All in on keto​

While some people, including one of JiMMYBAR!’s investors, might worry that keto is a fad diet and that the decline in Internet searches for the term portends a declining consumer interest, Simon is confident that keto – or some close version of it – is here to stay.

“One of my investors and I used to go back and forth, back and forth, almost to the point of arguing. He said [keto] is a fad and not effective, and I said, ‘Yes, it’s a 100 year old fad.’ I said, ‘It’s just low-sugar. It’s just a fancy name for low sugar’”​ and low-carb, which take on different names every few years, but they remain top diet goals, Simon said.

“Keto is no different than ​[the high protein, low carb diet] Atkins was 50 years ago, except you’re not eating a vat of bacon, and it’s a little more sensible, but Atkins is now a multi-billion dollar company. So, clearly it’s working for them,”​ he added.

That said, he acknowledged that most Americans who claim to follow the diet are “keto-ish” – cutting out carbs and sugar where they can, but not religiously factoring the ratio of carbs-fat-protein they consume a day.

He added that as more ‘keto-friendly’ products launch, following the diet will become even easier and attract even more adherents – creating a virtuous circle to help grow the industry.



Source link

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • More
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Telegram (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Like this:

Like Loading...
Tags: betBigbulkCarbohydrates and fibers (sugarChocolate and confectionery ingredientsComingConfectioneryDessertdietFats & oilsFood labeling and marketingHealth & WellnessHealthy FoodsHealthy snackinghighproteinketoLauncheslowsugarManufacturersMarketspeoplepolyols)R&DSnacksstarches)Sugar reductionSweeteners (intenseTrendspotterViews
Share30Tweet19
Previous Post

John Deere Forms Joint Venture with GUSS Automation

Next Post

Be wary of incorrect elements in children’s farm books

Recommended For You

‘Animal welfare is and will always be a top priority…’

by agrifood
April 29, 2022
0

Multiple class action complaints were filed in 2019​​ after non-profit animal welfare group Animal Recovery Mission released harrowing videos​​​​​ from an undercover investigation of Fair Oaks Farms in northwest Indiana -...

Read more

Keurig Dr Pepper explores inorganic growth opportunities after intense internal focus

by agrifood
April 30, 2022
0

At the same time, the beverage company is building out a strong foundation to support its scaling business by ensuring the management team has sufficient bandwidth, improving distribution...

Read more

Can Hershey hold on to share gains as capacity constrains bump against increased demand?

by agrifood
April 30, 2022
0

“We have gotten off to a tremendous start to the year with reported sales growth of 16% and adjusted EPS growth of almost 32% in Q1”​ thanks in...

Read more

USA Rice Federation, Gerber, address heavy metals in baby foods at public meeting

by agrifood
May 1, 2022
0

There could be “unintended consequences​” if parents avoid infant rice cereal amid fears over arsenic, as food intake studies show iron-fortified cereal is the #1 source of iron...

Read more

Foodics gets $170m; Red Sea Farms’ $19m: The Week in Agrifoodtech

by agrifood
April 29, 2022
0

This week, UAE-based Foodics landed Series C funding to bolster its order management and fintech platform for restaurants. In neighboring Saudi Arabia, Red Sea Farms raised funds to...

Read more
Next Post

Be wary of incorrect elements in children's farm books

Kalera, Global Leader in Indoor Vertical Farming, Turns New Leaf with Branding Relaunch

LATEST UPDATES

Lifestyle

Designing Food Labels For the Visually Impaired

by agrifood
May 1, 2022
0

It all started with a classic box of holiday chocolates. You know the kind: a molded plastic tray filled with...

R&D spending hits record at Pinduoduo with agritech push

TomaGrow Wins Pinduoduo Smart Agriculture Competition

May 1, 2022

Opinion: Fair division of assets key to succession planning

May 1, 2022

Revamped mixing functions update BvL diet feeders

May 1, 2022

New Zealand revises food recall guidance to help companies

April 30, 2022

How to Graft a Tree Using the ‘Whip and Tongue’ Method

April 30, 2022

Get the free newsletter

Browse by Category

  • AgriTech
  • Farming
  • Fertilizers
  • Food Safety
  • FoodTech
  • Lifestyle
  • Machinery
  • Markets
  • Organic Farming
  • Uncategorized
Agri Food Tech News

Agri FoodTech News provides in-depth journalism and insight into the most impactful news and updates about shaping the business of Agriculture

CATEGORIES

  • AgriTech
  • Farming
  • Fertilizers
  • Food Safety
  • FoodTech
  • Lifestyle
  • Machinery
  • Markets
  • Organic Farming
  • Uncategorized

RECENT UPDATES

  • Designing Food Labels For the Visually Impaired
  • TomaGrow Wins Pinduoduo Smart Agriculture Competition
  • Opinion: Fair division of assets key to succession planning
  • Disclaimer
  • Privacy Policy
  • DMCA
  • Cookie Privacy Policy
  • Terms and Conditions
  • Contact us

Copyright © 2022 - Agri FoodTech News .
Agri FoodTech News is not responsible for the content of external sites.

No Result
View All Result
  • Home
  • AgriTech
  • FoodTech
  • Farming
  • Organic Farming
  • Machinery
  • Markets
  • Food Safety
  • Fertilizers
  • Lifestyle

Copyright © 2022 - Agri FoodTech News .
Agri FoodTech News is not responsible for the content of external sites.

%d bloggers like this: