Amsterdam – March 2022. GreenTech Americas are getting ready for their second edition on Wednesday 27, Thursday 28 and Friday 29 April in Querétaro Congress Center (QCC), Mexico. Mexico and its region Americas has a huge market potential for the horticulture industry. The show is a platform where innovative horticultural technology solutions will be promoted with the goal to drive the growth of the industry to the next level. There will be an educational Conference Programme and an ‘open to all visitors’ GreenTech Stage where industry leaders will present food production solutions for growers and investors. On the exhibition floor 155 companies from 15 countries will be present.
Market potential
Mexico produces 50% of its crops through protected horticulture and the other 50% in open fields, this inclination is due to the exponential growth of the input market in recent years. The protected agriculture industry where the horticulture is part of, exports more than 3.2 million tons annually with a commercial value of more than 3,000 million dollars, according to the AMHPAC. These figures express the huge potential for the horticultural industry in the Americas region.
“Visitors can expect an increase of exhibitors, including the international technology market leaders of the greenhouse industry, at this second edition of GreenTech Americas”, commented Mariska Dreschler, Director of Horticulture, GreenTech Global. “We also received an increase of delegation requests from the Americas region, including Colombia and Brazil. Together with the cutting edge conference program, this edition promises to be the must-attend event for horticulture professionals this year. Together we can work to a more sustainable food & flower production in the region, and worldwide. I am very much looking forward to meeting everybody in person on the 27, 28 and 29 of April!”
According to José Navarro, General Director of Tarsus Mexico: “Mexican companies in the field of input supply recognize the need to promote the growth of protected horticulture across the country. So the industry considers the implementation of innovative solutions necessary to increase production yields, the value in the field and ensure its export”.
Support from the industry
Support from the industry reflects in the 155 companies, as mentioned, who will be present from 15 countries such as Canada, the United States, India, Turkey, Denmark, France, Germany, Italy, Spain, Belgium and the Netherlands. The event has also the support of the Mexican Association of Protected Horticulture (AMHPAC), the CEICKOR University Center, the Embassy of the Kingdom of the Netherlands and other prestigious organizations and institutions from the region, who share their knowledge and vision of the industry.
Edition 2021
The first edition of GreenTech Americas exceeded expectations, which allowed the sales to achieve more than 70% of the exhibition floor for the second edition. Last year the show offered 51 conferences and panels with strategic topics given by more than 70 national and international speakers. 130 companies from 14 countries participated.
About GreenTech Americas
GreenTech Americas is part of the GreenTech portfolio and focuses on Mexico as well as the rest of the Americas. The goal is to meet the specific needs of growers, breeders and suppliers. GreenTech Americas enables a greater exchange of knowledge, experiences, and success stories of the horticultural industry in this region. The show is organized by RAI Amsterdam and Tarsus México. Please find more information at www.greentech.nl/americas/
About GreenTech Amsterdam
GreenTech Amsterdam will be held from Tuesday 14 – Thursday 16 June 2022. The exhibition is a global meeting place for all horticultural technology professionals with the focus on the early stages of the horticultural chain and the current issues growers face. GreenTech is supported by AVAG, the industry association for the greenhouse technology sector in the Netherlands. More information via www.greentech.nl or follow Facebook, LinkedIn, Twitter, Instagram or YouTube
