Free Communications Toolkit Helps to Spotlight Farmworkers as #AlwaysEssential
Equitable Meals Initiative, the workforce growth and certification group that companions with growers, farmworkers, retailers and shopper advocacy teams, is as soon as once more celebrating Nationwide Farmworker Consciousness Week by encouraging growers, agricultural associations, state agriculture companies, meals firms, retailers and customers to share messages honoring the farmworkers who give People entry to high-quality, recent and protected meals every single day of the yr.
Farmworker Consciousness Week is a delegated alternative for communities to deliver consideration to the thousands and thousands of important staff who develop, take care of, harvest, pack and ship agricultural merchandise. It highlights the essential and #AlwaysEssential contributions they make to the meals provide chain. This commemorative week is noticed March 25-31, and everybody within the provide chain can take part by sharing the important thing messages and graphics supplied in EFI’s free communications toolkit out there at www.equitablefood.org/FWAWtoolkit.
The previous two years have introduced rising consciousness of the fact of important staff and the challenges of provide chain woes, together with the function of agriculture’s frontline staff - the farmworkers. Right this moment’s customers have taken a honest curiosity in the place their meals comes from and the individuals who assist get it from farm to desk.
Practically 2.5 million folks work on farms and ranches and in greenhouses and packing services throughout the United Sates, performing exhausting and expert labor and serving to American farms add $136 billion to the U.S. gross home product.
EFI is encouraging meals trade friends and customers alike to talk with one voice and proceed to amplify the message that farmworkers are #AlwaysEssential by:
Sharing the communications toolkit and knowledge throughout the agricultural trade
Creating distinctive content material or movies for social media highlighting Farmworker Consciousness Week and utilizing the #AlwaysEssential hashtag
Offering “dwell” content material for social media channels that includes farmworker interviews detailing their jobs, security precautions they take and the abilities and information they carry to their work
Asking state governors or legislative officers to draft a proclamation supporting Farmworker Consciousness Week
Internet hosting occasions in celebration of farmworkers
Contacting native media and asking them to share details about the function of agriculture and farmworkers in native economies throughout Farmworker Consciousness Week
Trade friends from each space of agriculture can be part of Equitable Meals Initiative in selling Farmworker Consciousness Week by downloading the communications toolkit, which incorporates ready-to-use graphics, logos, hashtags and messages. Agricultural and meals trade members are inspired to create their very own graphics from the simply customizable templates, in addition to promote their group, enterprise or trade and inform their distinctive story.
“Though provide chain challenges have wrought havoc on each trade, the expert women and men of the meals trade, together with farmworkers, have proven us their fortitude and skill to rise to the event every single day and preserve our grocery retailer cabinets stocked,” stated LeAnne Ruzzamenti, director of selling communications for EFI. “The women and men of agriculture and the meals trade deliver a stage of expert professionalism that’s really important and needs to be valued and celebrated by each shopper.”
For extra data on Nationwide Farmworker Consciousness Week, please go to www.equitablefood.org/farmworkerawareness.
About EFI
Equitable Meals Initiative is a nonprofit certification and skill-building group that seeks to extend transparency within the meals provide chain and enhance the lives of farmworkers by means of a team-based strategy to coaching and steady enchancment practices. EFI brings collectively growers, farmworkers, retailers and customers to resolve essentially the most urgent points dealing with the recent produce trade. Its unparalleled strategy units requirements for labor practices, meals security and pest administration whereas partaking staff in any respect ranges on the farm to supply Responsibly Grown, Farmworker Assured® fruit and veggies. For extra details about Equitable Meals Initiative, go to www.equitablefood.org.
View a listing of EFI-certified farms at www.equitablefood.org/efi-certified-farms.
