Extending beyond Copenhagen, Infarm’s fresh and locally grown herbs will be sold in all Coop retail store chains across Denmark from summer 2022 as a result of this expansion agreement
Copenhagen, Denmark, February 24, 2022 — Infarm, the rapidly growing urban farming company with a global presence, and Coop Danmark, one of the biggest consumer goods retailers in Denmark, have announced a new agreement on a nationwide rollout in all of Coop’s retail store chains. In addition to Irma stores in Copenhagen, where Infarm’s fresh produce is available since 2019, all five Coop-owned chains Kvickly, Fakta/Coop365, SuperBrugsen and Dagli’Brugsen will offer Infarm’s sustainability grown produce starting in summer 2022.
“We are very pleased to continue and expand our successful partnership with Coop Danmark, which started in 2019 in Irma stores in Copenhagen. Now it is time for the next step. We look forward to seeing Infarm grow with Coop, bringing our locally grown, fresh herbs and salads to a total of 1.000 stores of all five Coop brands across Denmark. Danish consumers can look forward to very tasty seasons as our produce is available all year round”, says Daniel Kats, Executive Vice President Sales at Infarm.
“In a world where population numbers are on the rise, and more and more food is required, it’s exciting to see what can be achieved with these new ways of cultivating”, says Thomas Møller-Larsen, Group Category Manager at Coop.
“At Irma, we now have a couple of years of experience with Infarm, and are now ready to examine how the concept can be expanded to other parts of the country besides Copenhagen.”, says Thomas Møller-Larsen.
From summer 2022 onwards, Danish customers can choose from a broad selection of Infarm’s herbs like rosemary, thyme, coriander or sage. New varieties will also be introduced, like tarragon and chervil. Infarm’s new pots will also make their first appearance in the Danish market.
The partnership with Coop will add 1.000 stores all over Denmark and its main cities Copenhagen, Ålborg, Århus, and Odense, to Infarm’s network. Infarm’s produce will be grown in instore farming units, which need just 2m² of ground space, or will be directly delivered to the supermarkets from Infarm’s Growing Center in Greve, near Copenhagen.
Infarm’s Growing Center in Greve has more than 6,500m² and will be set up with high-capacity farming units. Infarm’s modular approach to vertical farming allows the company to build its cloud-connected farming units and start production in a short time period. This data-driven, and distributed approach — a combination of big data, IoT, and cloud analytics, in addition to rapid growth at a global scale — allows the company to meet full retailer demand while remaining flexible and responsive to retailer adjustment and being independent of climate changes, seasons and supply chain disruptions. In Denmark, Infarm has a renewable energy certificate for electricity consumption, with a Guarantee of Origin based on 100% wind power.
About Infarm
Founded in 2013, Infarm is the world’s fastest-growing vertical farming company. Partnering with more than 30 of the world’s top retail chains in 11 countries in North America, Asia, and Europe, Infarm’s fresh produce is available in more than 1850 stores worldwide. By 2030 Infarm plans to expand to 20 countries on those three continents and to the Middle East. The company’s product catalogue consists of a variety of more than 75 plants such as herbs, leafy greens, salads, microgreens, and mushrooms, and will soon include strawberries, peppers, cherry tomatoes, and peas. The company’s modular farming systems are highly efficient, capable of growing more than 500,000 plants annually on just 40m2 of floor space. In addition to using 95% less land, Infarm requires 95% less water than traditional farming methods and uses no chemical pesticides. So far, Infarm has saved more than 136 million liters of water, more than 180 000m2 of land, and nearly three million food kilometers with its production methods. Infarm has committed to setting a science-based net-zero carbon target through The Science Based Targets initiative. Infarm’s operating entities are embedded in a holding company, infarm Indoor Urban Farming B.V, which is registered in The Netherlands. For more information, please visit www.infarm.com.
About Coop Danmark
Coop Danmark A/S is Denmark’s leading consumer goods retailer. We are a cooperative, owned by 1.9 million members. Coop operates the retail chains Kvickly, SuperBrugsen, Dagli’Brugsen, fakta, Coop365 Discount, Irma and Coop.dk Shopping and Coop.dk MAD.Coop Danmark and the subsidiaries have an annual turnover of approximately DKK 42 billion, and in total 40,000 employees. Coop has no stockholders, instead, we are owned by our 1.9 million members. Members can participate in decision making, both at the level of the local retail store and nationally in electing the board of directors at the ‘Landsråd’ (national council).
