Working with Research America, IDFA polled major national and regional ice cream makers and processors, as well as ‘hundreds’ of scoop shops and retail ice cream makers to find out how they see the ice cream and frozen dessert category evolving. The researchers then asked 1,000 American consumers about their preferences.
‘America’s favorite flavors depend on who you ask’, IDFA said. However, there was some clear crossover.
Top 5 flavors for ice cream makers and retailers:
Cookies N’ Cream
Vanilla
Chocolate
Mint Chocolate Chip
Strawberry
Top 5 flavors according to consumers:
Chocolate
Cookies N’ Cream
Vanilla
Strawberry
Chocolate Chip
Commenting on the findings, IDFA observed there was little movement in the top three – vanilla, cookies n’ cream and chocolate – who also topped the 2017 IDFA-Research America survey. However, the dairy organization noted, some ‘new flavors’ have entered the top five – notably strawberry and chocolate chip.
“America’s love for ice cream knows no bounds,” said IDFA President and CEO Michael Dykes. “Comforting and satisfying as an indulgent treat, ice cream production and consumption grew throughout the COVID pandemic and sales continue to set a blazing pace at grocery, scoop shops, and corner stores.”
Dykes stressed the economic as well as cultural importance of the ice cream sector: “America’s favorite frozen treat is more than dessert—it also supports nearly 30,000 jobs and pumps $13.1 billion into our nation’s economy each year”.
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